'Sideways effect' confirmed
The longstanding belief that the film Sideways sent Pinot Noir sales through the roof was confirmed today.
John Abbott is a digital executive based in Durham, UK. He was editor at Decanter from 2011 to 2015, during which time he helped to launch its sister website, DecanterChina.com. He left to found his own company, the former digital agency Tiger Creative. Since 2018 he has held the position of CEO at international technology start-up, Globeflow.
The longstanding belief that the film Sideways sent Pinot Noir sales through the roof was confirmed today.
Benjamin Wallace discusses his book The Billionaire's Vinegar as part of the Authors@Google series
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