Driving through Napier, a roadside billboard sported a glass of Tui beer alongside the slogan 'Pinot Nah'...
It was clever but flawed: when global advertising moguls Saatchi & Saatchi came up with the brewery campaign targeted at the Hawke’s Bay, they clearly hadn’t researched the varieties in the region – this is a land that has long said ‘nah’ to Pinot Noir in favour of Cabernet Sauvignon, Merlot and Syrah.
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{}
{"wineId":"27971","displayCase":"standard","paywall":true}
{"wineId":"27968","displayCase":"standard","paywall":true}
{"wineId":"27975","displayCase":"standard","paywall":true}
{"wineId":"27978","displayCase":"standard","paywall":true}
{"wineId":"27979","displayCase":"standard","paywall":true}
{"wineId":"27969","displayCase":"standard","paywall":true}
{"wineId":"27972","displayCase":"standard","paywall":true}
{"wineId":"27976","displayCase":"standard","paywall":true}
{"wineId":"27970","displayCase":"standard","paywall":true}
{"wineId":"27973","displayCase":"standard","paywall":true}
{"wineId":"27974","displayCase":"standard","paywall":true}
{"wineId":"27977","displayCase":"standard","paywall":true}
{}
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