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The ethical drinker: ‘Wines and people that made me stop and think’

Sustainability editor Natalie Earl highlights three particularly memorable wines from the past year, and the experiences that went with them, in her regular Decanter magazine column...

As I sit down to write the first column of 2026, I’ve realised that I never really addressed its title: ‘The ethical drinker’. What does ‘ethical drinking’ actually mean? Does it relate more to the act of drinking alcohol, or to the product itself?

There isn’t really a straight answer to this, as it’s probably a bit of both: an awareness of the way we consume, a curiosity about the wines we choose, their provenance and their wider impact, and acting on this curiosity and awareness in our buying behaviours.

As I reflected on the topics covered over the last year – from labour standards, bees and biochar to the importance of community, the health of the oceans and packaging – I found myself revisiting the wines and people that made me stop and think; wines that challenged assumptions about flavour, or of farming standards; people who prompted me to widen the lens beyond my enjoyment of what’s in the glass.

That is what this column is all about. So here I’m highlighting three bottles – and the experiences that went with them – that made me think, question or act.


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