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Tips on how to navigate your local independent wine merchant

We get it. Walking into an independent wine merchant can sometimes be intimidating. But it doesn't have to be. Sophia Longhi has some tips on how to shop for wine and come away feeling good about it.

Are you feeling the need to pull away from the supermarket safe bets?

Perhaps you’ve been to one party too many where that wine with the farmyard bird on the label is all anyone brings?

There is a cure, however, for the ill-fated wine fatigue: the independent wine merchant.

The fabled ‘Independent Wine Merchant’ isn’t that rare at all, even though it might seem that way if you haven’t yet discovered your local one.

Or, perhaps you do know of a wine shop nearby, but you’re too wary of going in, fearing astronomically priced wines, snobbery and judgement. And you feel you wouldn’t know what to ask for, anyway, even if you did go in.

Ditch the fear and don’t stress, as I’ve got top tips on how to buy wine like a pro at an independent wine shop.


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